With research into "Wealth Dynamics for Marketers," this series of posts have yet to mention any marketing! So this step looks at matching the four Genius energies to the marketing functions in which they're most likely to flourish.

First a quick overview of the typical functions within marketing:

1. 
   
   • strategists who ensure that the marketing strategy aligns with the overall business vision and goals;
   • researchers who conduct industry and market research and form a clear picture of the strengths, weaknesses, opportunities, and threats;
   • product creators/buyers who ensure the product range remains current;
   • graphic designers, writers, and videographers who produce the content;
   • media planners, who schedule which campaigns to run where, when and why;
   • media buyers, who negotiate prices and placement of marketing campaigns as per the media planning schedules;
   • project/campaign managers, who implement and manage the campaigns according to schedule;
   • analysts, who set up, track and report back on performance measures;
   • brand ambassadors;
   • customer relationship managers;
   • system/application developers (overlap between marketing and IT).
2. 
   

Already, there are some obvious links to what functions are more suited to some energies and not others. As entrepreneurs, we try to tackle all of these functions on  our own and that's the biggest mistake we make as marketers.

Dynamo: Creation

Dynamos start and move things forward. They see the future more than anyone else. They succeed with their “heads in the clouds” and have short  attention spans.

Not so great at: Finishing, timing, peripheral issues, paying attention

Marketing functions to consider:

1. Strategy, product creation, graphic design, writing, video creation
   • When tapping into Steel: research and analytics
   • When tapping into Blaze: brand ambassadors

Losing formula: Consultation and relying on sensory awareness. Dynamo Genius is weakest at timing, service and sensing others.

Blaze: Conversation and communication

Blazes are all about relationships, putting people first, and talking to those people and hearing their stories. They learn through talking and telling / hearing stories.

Not so great at: Details. Blazes are weakest at analysis and detailed calculation.

Marketing functions to consider:

1. Brand ambassadors
   When tapping into Dynamo: Strategy, product creation, graphic design, writing, video creation
   When tapping into Tempo: product buyers, media buyers, project managers, customer relationship building

Losing formula: Calculation. Blazes get stuck when they try and multiply, growing through systems that work without them.

Tempo: Timing

Staying grounded, dealing with lots of activity, being very hands-on, and requiring testimonials and referrals. Expect them to do what needs to be done on time.

Not so great at: Innovation, public speaking, strategic planning, and seeing the bigger picture.

Marketing functions to consider:

1. Customer relationship building, product buyers, media buyers, project/campaign managers, media planners
   When tapping into Blaze: Brand ambassadors
   When tapping into Steel: researchers, analysts

Losing formula: Creativity. Tempos are weakest when they try and innovate from a blank sheet, trying to create their way to success instead of using their natural senses.

Steel: Calculation
Steels love handbooks, manuals and reading through small print to understand and clarify all the information. Steels will take their time and get things right. They won’t be rushed and will carefully create systems to build their flow.
Not so great at: Small talk and constant communication.
Marketing functions to consider:

1. Research, analysis, system development
   When tapping into Dynamo: creating handbooks, manuals, and technical content
   When tapping into Tempo: media buying, media planning

Losing formula: Communication. Steels often suck the energy out of a Dynamo (their metal axes chop down a Dynamo’s wood) and too much contact with Blaze can dull their sharp minds (fire can melt metal)

These are simply suggestions based on the generic descriptions of the Genius profiles and the functions within marketing. Each of us have a unique job description based on how much of each energy lies within us. 

As mentioned in my previous post, I am 52% Dynamo, 32% Steel, 8% Blaze, and 8% Tempo. The marketing role I play within my own business is very different to the marketing role of a Dynamo whose natural strengths lie elsewhere. Similarly, I adapt my role to what my client needs based on their unique combination of energies.

In my next post, I will be looking into the different revenue models best suited to the different Genius energies. Follow my circle for the update: https://www.geniusu.com/mentor_circles/866

As always, your feedback and insights will be much appreciated!