As your business grows so does your address book, your LinkedIn profile, your networking event invitation list and your lack of free time! And there's always a voice in your head telling you that you need to keep every plate spinning and get your network as big as you can, in case it leads to that one big deal that you know is out there for you. 

Building a community as well as building a network is the best way to go about growing your business. With a community of like-minded colleagues that share your beliefs, have insight and expertise in your sector and can be there to chew the fat, spitball ideas and occasionally listen to your anguished cried of pain helps keep you on track, keep you smiling, and keeps you focused. 

So here are three tips to grow your community: 

1. New Connection 

Use your social media channels to seek out like-minded companies and individuals that share your beliefs and mirror your approach to doing business. Don't just barge into them shouting about yourself though. Listen, comment and build your relationship gently, demonstrating your empathy and relevance and strengthening ties. 

2. A Sense of Belonging 

The community provides a unique support network for businesses (and individuals) that lends something that we all look for: a sense of belonging. That feeling of being connected and accepted by your peers is important for our personal growth and development. By feeling like you belong, you have the confidence to take risks and try new things – which is the only way we can grow as a business and as a professional. 

3. Leads 

If you are a CEO who also acts as a rainmaker to your firm, or wants to impact the bottom line, making new connections can mean new prospects and ultimately new clients.  

4.  Innovative 

When you participate in a community, you benefit from access to a wealth of specialized knowledge. In the partner ecosystem, you surround yourself with businesses and professionals who know your market, who know your products and services, in a way that is wholly unique to our group. 

5. Professional Growth 

The community also provides many opportunities for professional growth because we learn from each other. In no other social group are we better able to find the mentors and inspiration that can help drive us forward in our careers. 

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