Best Digital Marketing Institute In Delhi The advantages of a press release, whether in digital or hard copy, are numerous for a shout out for your brand but there are also SEO benefits to this kind of broadcast. Google views this kind of editorial favourably - something that large corporations haven't failed to notice.

For example, most SEO experts will tell you that blatant copying of content will get you a nasty slap on the wrist from the search engines. When issuing one there are no "duplicate content" concerns and the page will often rank particularly well.

A reputable press release wire service has less obvious benefits. It's a little known fact that many twitter users, such as journalists and influencers, will have auto-posts setup on news wires based on certain keywords. Potentially, if your press release title can have a short URL linking to your website and your press release gets numerous auto-posts - you are well on your way to getting large amounts of back links to your site.

A press release is an opportunity to utilise social media to let all your contacts know what you have to offer. The more 'likes' and 'shares' the better; these are still weighted factors in Google's search engine ratings. The key is wide distribution and to relevant sectors. Don't forget to make the most of your contacts who are 'thought leaders' or 'industry influencers'. This is your chance to educate decision makers, within various organisations, on what you do and even better, get them to engage with you.

Advnaced Digital Marketing Course In Jaipur To take the press release to the next level, consider suitability of a YouTube press release or incorporate links to your YouTube videos in your press release. Google loves YouTube (for obvious reasons - it owns it!) and if you can get substantial views, momentum is gained. If your video gets back links i.e. is re-published on other sites (esp. other social media sites) even better. YouTube monitors this kind of off-site activity and will rank your video higher as a result.

Leaders start with the customer and work backwards. They work vigorously to earn and keep customer trust. Although leaders pay attention to competitors, they obsess over customers.

Taking this in a slightly different direction but along the same lines is one of the best examples of great PR in the form of the Customer Obsessed company 'Amazon'.

It is arguably one of the best examples of a customer focused organisation and well knows the advantage of continued communication with your prospects and customers. Something that can be put to one side but in this day and age with all the available technology should be.