Learn Digital Marketing Institute In Delhi Online businesses, especially small to mid size, are quite overwhelmed by companies trying to sell them various digital technologies. A lot of times, the decision makers in these companies are not even aware of the effectiveness of these technologies. As a result, they fail to take advantage of these highly beneficial tools and platforms. Although the situation is a bit different in enterprise and corporate world, even those businesses are not utilizing all of the top technologies available to them.

This of course is a waste of quite good opportunities. There are a huge number of businesses that have experienced considerable growth and increase in ROAS (Return on Advertising Spend) after they started utilizing these technologies. If you are one of those entrepreneurs who is not aware - or convinced - of the effectiveness of these tools, the following information about them tools shall be of great help to you.

Web Analytics Technologies

For decades, advertisers have been rueful of the fact that they were unable to track which part of their advertising strategy and spending was working and which was not. Digital marketing is one such medium where you can track, and measure, success of almost everything from the channels you are using to your ads, and so on. Your business can have that advantage too by making use of a very effective technology like the web analytics platforms. Today, in addition to Analytics for your website, you have similar tools available at every channel, be it AdWords, Facebook, or LinkedIn where you can get an insight into the effectiveness of your advertising. Google Analytics is the prime example of Web Analytics technologies and is absolutely FREE, unless you want to go for the paid version.

Search Marketing Platforms

Digital Marketing Course In Jaipur Whether it is organic SEM or the paid one, Search Engine Marketing functions to achieve better visibility for your website content, provided you are producing it on regular basis. With more and more people turning to search pages for finding products and services, businesses desperately need to be visible when their specific products are being searched. Paid search features allow you to test and track your ad copy, keywords and ad text providing you with valuable information on what is being merely clicked and what is generating conversions for you. In SEO, you can optimize and enhance your website and landing pages to lead people towards performing a valuable action, be it a sign up or an outright sale. Of course, before you can do that, you need to be able to get these people to come to your website and that is where SEO can come in handy.

Email Marketing Platforms

You might be surprised to find this technology among my list and here is why. A majority of people associate email marketing with spamming which is done by buying email lists. Although that is true in a lot of cases but what I am suggesting here is targeting people who allowed you to have their email info. Once you have built such an effective list, the only thing left to do is to offer them something that can add value to them or send them content that is useful for them.

Furthermore, the email marketing automation helps send gentle reminders to your customers that it is time to renew or visit your location again. Here is an example; suppose you are running a business that requires your customers to periodically renew their subscriptions. With email automation, you can automate your email campaigns in such a way that they get an email with content of their interest and give them a sort of gentle nudge to get them to renew.