Music is perhaps the artistic expression most present in the daily life of society, encompassing all social classes, of any city, and consumed by different age groups. And, contrary to the usual imagination, the music industry is not restricted to the big market, the big hit and the big music star. There are also thousands of micromarkets, mini-kits and satellite artists.

Business opportunities are for everyone, from the multinational corporation to the independent musician.

That is, living music is possible, but also has its difficulties. There are many business opportunities for those who wish to undertake in the music industry. But as with all economic activity, there are also many risks and adversities.

The panorama of the sector

The music business involves a number of professionals. They are authors, artists, technicians, producers, entrepreneurs, professionals, as well as communication vehicles. There are companies that provide products and services, bodies and entities that regulate and oversee the sector. This chain of people, processes, products and services - in addition to the consumer public - forms what is called the music industry, generates income and employs thousands of people worldwide.

Currently, there are more than 100,000 formalized small businesses operating in the music industry in USA alone. The business opportunities are distributed in 14 economic activities, covering phonographic, copyright and show business activities, contemplating all the stages of the productive chain of music.

The publication

The purpose of the publication is to increase your chances of success in this scenario. With it, you will understand the concept of achieving success in this industry and learn how to build the necessary conditions to live the music. That is, so that you can fulfill your vocation by being able to not only pay all the bills of the present, but also have the resources available to invest in the future and ensure a satisfactory retirement - all with activities related to music.

In the first part of the publication you will have access to introductory information about the music business in your country. It will also know numbers, charts and graphs about the music market, as well as understand how the music industry relates to the creative economy (with the audiovisual market, for example).

The second part is dedicated to business topics such as musical career management, business modeling, entrepreneurial behavior, the process of starting a business, marketing 2.0 applied to music, tools for financial control, and alternative sources of financing musical projects.

Basically, the music industry has a fairly broad spectrum. This involves many aspects such as distribution, packaging, website creation and so on. Audience selection is also very important here. We don't just market our music products to a community without any consideration. If we take the example of selling Omega Speedmaster Professional, this luxury watch is not marketed to any community, but to the sports community or people with routine physical activity who need something of high value to use. As with music, recognizing targets is the first step that must be taken.