
Artificial intelligence (AI) is becoming not just a curious concept, but a business asset worthy of every entrepreneur's attention.
Brand name companies like Amazon and UPS are already using AI to help employees succeed. UPS is using machine learning to determine the most optimal routes for drivers while Amazon is using robots to help people organize and retrieve packaging at fulfillment centers.
But AI tech isn't just for Fortune 500 organizations with billions of dollars of capital on hand. In fact, AI tech can be harnessed by your organization to aid employees and to gain a competitive advantage.
So rather than fear the coming AI revolution, recognize that AI can transform your business for the better. It's time to embrace AI solutions so that you can transform your business into a roaring success.
1. Emotional analysis
Emotion AI, also known as affective computing, is an iteration of AI capable of detecting human emotions and responding to those emotions accordingly. And while it's not perfect yet, the technology is staggering. One study from the University of Ohio claims that AI is now better at detecting emotions than humans are -- a remarkable feat considering our millions of years of evolution for that sorta thing.
Imagine being able to collect the emotions of a viewer watching a video online, or using email sales sequences, messaging bots, and even customer support telephone options that adapt automatically based on the user's emotions. How would that change your business?
2. Customer support
Efficiency is perhaps nowhere more important than in customer support -- the place where people want answers and they want them right away. And while pleasing those needy customers might seem like a business revenue afterthought, it isn't.
With 33 percent of Americans citing poor customer service experiences, reported by Business Insider, as the only motivation required to jump ship, clearly, AI has a significant role to play in the future of the customer service industry.
3. Sales and lead generation
AI is making big splashes in business-to-business (B2B) sales and lead generation. Harvard Business Review reports, for instance, that businesses which use AI can reduce call time by up to 70 percent and increase number of leads by 50 percent. Additionally, one source believes that 85 percent of sales-related tasks could be outsourced to the robots by 2020
4. Talent intelligence
Recruiting the right talent for your company can be a frustrating experience. Massive online search engines for jobs like Indeed or Monster can help source candidates, but many times, parsing the thousands of potential applicants is an exceptionally time-consuming task. Fortunately, AI products can offer some assistance.
After all, the faster and easier you find the right people for your business, the bigger, more successful business you'll be able to build.
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