
Blockchain ever since its dawn has witnessed enormous use-cases and the outcome was always on the brighter side. Food industry is something vast and unique; the most important aspect that keeps the industry grows is “trust”. The ratio of food habits varies per individual taste and well, it might also pay the way for greater risks. From food poisons and massive foodborne illness creates panic and the so-called trust point is beginning to diminish.
Blockchain technology is going to bring back the trust, and make the food provider lead back to the top brand. To achieve such status you need to understand the existing struggles which you may know if you’re from this industry itself. Presently, efforts from big fishes are witnessing and they would love to bring back to gain the customer's trust. All they want is make the customer happy enough to buy their products with at most satisfaction and make them say – “Yup, it’s perfect and buy it without any double thoughts.”
Food industry - The present scenario!
In the past years, the food industry has faced its ups and downs. For a brand to acquire its trust position, they need to provide the best for the industry and what exactly can one do? There aren’t many ways to achieve it and something terrible did happen in the past that possibly triggered to integrate blockchain into the food industry.
Back in 2017-18, Listeria monocytogenes food poisoning outbreak caused a massive disaster in Polokwane, South Africa. Around 200 deaths have been confirmed and 973 people were infected. Similarly, many have affected with such great distress and the only solution is to bring in transparency to the industry. Let’s see what exactly the solution is in detail in the next section.
Blockchain – The solution or an experimental model?
If giving transparency is the only way to achieve success then, blockchain is the best way to open up the sources that make the food. Most of the problems that happened in this industry could have been stopped if one can track where it is from. That is, a particular food ingredient must be the reason for such a cause and people can’t just omit this particular item all the time. It’s best to track that particular ingredient and rule that out rather than dumping it in whole.
However, tracking this isn’t easy and you may not even find it. Walmart with the help of IBM and Tsinghua University in Beijing is creating an evolution in blockchain technology by bringing in blockchain in pork tracking. This is one of the major foot-step in the industry and considered the best way to move forward. The workflow of a supply chain network can be easily tracked using this blockchain technology.
Transparency is what consumers love to have and they urge to know what they actually taking in and where does it come from. As we mentioned earlier trust is the key and it needs to gain back for substantial growth as a well-known brand.
As per the Centers for Disease Control & Prevention (CDC), about 48 million people are sick, 128,000 are hospitalized and 3,000 dies due to foodborne diseases. The figures are the estimated result and it’s based on USA. If these much of people are estimated to have affected with such diseases then, what about the whole world? Isn’t this a matter of concern? Their speculated analysts think that it’s the unspecified agents that cause the high number of foodborne illness per year. Their inference also matches to what we thought of – “Finding source is the only key to keep track of them”.
In short, the important aspects that blockchain going to have an impact on the food industry will be,
• Track the complete sources of food
• Complete transparency is offered in the network
• Widening the probability of bringing in trust to business
• Transactions can be carried out via this technology and it’s simple
• More security is offered at this point etc.
These are the benefits of adopting this technology and are perfect to equip ASAP. Let there be a better world without foodborne diseases.
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