SMS industry is booming and you have to join in order to avail the benefits. Numbers point to the direction that as a marketing tool it has reached new heights. A survey reveals that people are more open to SMS and not voice calls. This presents an ideal opportunity for marketers to work on bulk SMS marketing.

At the same time this is a highly abused marketing medium. Even for a   communication APIs for SMS service, certain guidelines have to be followed for effective implementation. Let us cast our eye on the various marketing strategies

Seek permission

If you provide an option for clients to opt in make sure that a customer has agree to receive messages from your end. You can incorporate an option of web or keyword opts in. To build a SMS database availing permission is the most important factor.  Drive home the point that customers can join your marketing database in an easy manner. Make them aware on what are the times of SMS they can expect from you.

A simple code

It does make sense in order to work out with an easy to use memory code. You would not want a pain for your customers to remember a code. For a small business to acquire a dedicated code it might be a difficult task. To share codes with non-competitors would work out in such cases.

A direct message

There is a temptation to reveal a lot in more than 140 characters. A SMS ad matter would reveal to a customer what they need to know. Most of a2p SMS provide rely on simple language and avoid the ambiguity of short cuts.

Relevancy

You cannot harp on the over emphasize aspect of messages. You could have a creative copy in your hand it does not make sense if it is of no use to a customer. Targeting along with segmentation come into picture here. Be aware of your demographics along with target group when you are sending out SMS.

Personal touch

SMS provides an opportunity to build a long lasting relationship with your customers via customized and personal messages. Addressing a customer via their first name in a message makes them special and wanted.

Timing

Your message might be the most creative, exciting and relevant, but it serves no purpose if you fail to get the timing right. For example a text message which is sending out during the day is not going to receive any major response as people are busy. Now is message send out in the early part of the morning or night an effective option. The exact timing would depend upon the characteristics of your audience. Continue with the process of regular testing to arrive at the exact time to send out messages.

To conclude, in order to harness the power of marketing on the local frontiers SMS is a viable option. Google showcases the fact that this marketing form is booming and the future holds a lot of promise.