...in action in Business

Although many of the topics we discuss here are directly linked to business and play important roles in the

successful running of any organisation (communication, creativity etc.), we now look specifically at the four

quadrant brain in action in a few aspects of business.

1. Problem Solving

2. Strategic Thinking - the four quadrants

L1=Fact-finding:

Determining the bottom line information necessary to support the R1 ideas

L2=Planning and Organising:

Developing the plans and organisational systems to put the ideas into action

R1=Strategic thinking:

Creating big picture, future-oriented, strategic ideas to take you and your organisation to the edge of

possibilities and beyond

R2=Awareness and Acceptance Finding:

Communicating the ideas (facts and plans) to gain support and stimulate passion


Your 4 and 8 dimension brain... 

1. Problem Solving

L1

• Analyses the facts

• Wants things to be correct

• Sees the facts clearly (no emotion)

• Gathers all information

• Has a neutral stance

• Sees problems rationally

• Deals with facts in a logical way

• Focuses on preciseness/exactness


L2

• Organises/arranges facts (in categories, according to plan)

• Deals with facts chronologically

• Checks the facts

• Can be critical of ideas

• Finds faults and weaknesses in ideas of others

• Seeks detail and elaborations

• Practical aspects important

• Prefers tried and tested methods


R1

• Solves problems in an intuitive way

• Sees the big picture

• Visualises the facts

• Is full of ideas and stimulating suggestions

• Sees opportunity and likes to speculate

• Likes alternatives

• Often has new and innovative ideas

• Likes to take risks

• Keeps an eye on the future


R2

• Suggestions often emotional

• Has an intuitive feel for people involved

• Values are important

• Feelings of suspicion and jealousy might limit vision

• Usually eager to share ideas

• Often brings new insight to ideas

• Enthusiastic about ideas

• Human aspects are fundamental


Tune in for tomorrows Post Strategic Thinking - the four quadrants

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